Case Study: SalzburgerLand Tourismus boosts brand image and travel consideration with Adform

SalzburgerLand Tourismus boosts brand image 28% with Adform

SalzburgerLand Tourismus, an Austrian tourism company, faced the challenge of effectively positioning its Ski amadé brand and raising awareness for ski holidays in a competitive market. Their goal was to create a strong and memorable brand presence to stand out to potential travelers. They partnered with their longtime vendor, Adform, to execute a connected TV (CTV) and online video campaign.

Adform implemented a solution using private marketplace trading to deliver ads across premium German media publishers. Their platform managed the entire process, from delivery to reporting, and was supported by a data partner. To measure impact, a brand lift study was conducted. The campaign resulted in a remarkable 28% uplift in brand image and a 32% increase in travel consideration, providing SalzburgerLand Tourismus with valuable insights for future marketing strategies.

SalzburgerLand Tourismus