Case Study: Sachsenlotto achieves greater media efficiency with Adform’s ID Fusion

Sachsenlotto lowers CPA and boosts unique reach with Adform ID Fusion

Sachsenlotto, the state-commissioned lottery operator for Germany's Saxony region, faced the challenge of reaching its audience effectively as third-party cookies declined. Their marketing consultancy, Artefact, sought a future-proofed technology solution from vendor Adform to maximize advertising efficiency across both cookie and cookieless environments and prevent media wastage.

Adform implemented its ID Fusion identity solution, which acts as a universal translator for multiple first-party IDs. This enabled Sachsenlotto to successfully target users in cookieless browsers like Safari and Firefox. The solution delivered significant results for Sachsenlotto, including a substantial increase in unique impressions, a 30% lower cost per acquisition (CPA), and a 20% lower unique effective cost per mille (eCPM).

Sachsenlotto