Case Study: S360 achieves greater B2B reach and engagement with Adform’s Audience Marketplace and Leadfeeder

S360 scales B2B reach across 3 markets with Adform

s360, a European digital marketing partner, faced the challenge of scaling niche B2B campaigns to reach small and medium-sized business decision-makers in manufacturing across three markets. They needed to balance precision with scale, avoiding over-reliance on limited cookie-based signals while also gaining access to high-impact ad formats to capture meaningful attention without compromising delivery quality or efficiency.

Using Adform’s Audience Marketplace integrated with Leadfeeder data, s360 activated company-level audiences anchored to verified IP ranges. This solution provided a scalable and precise targeting approach within a single workflow. Adform enabled s360 to expand its addressable audience and reintroduce high-impact formats, which resulted in a significantly higher click-through rate, a lower effective cost per click, and improved effective attention per impression across all three markets.

S360