Case Study: Reckitt unites linear TV and digital audiences with Adform's ID Fusion

Reckitt unites TV and digital audiences with Adform, capping frequency at 3 and boosting reach

Reckitt faced the challenge of measuring and optimizing its advertising across the siloed channels of linear TV and digital platforms. Their goal for the Finish brand was to run a cohesive, cross-device campaign and navigate a cookieless future. To address this, they partnered with vendor Adform, leveraging its ID Fusion technology and omnichannel capabilities.

Adform's solution integrated TV audience data with digital environments using its Data Management Platform and Demand-Side Platform. This enabled cross-platform frequency capping, ensuring users saw the ad a maximum of three times. The results for Reckitt included enhanced reach, a reduction in costs by minimizing media wastage, and improved targeting.

Reckitt