Case Study: Plzeňský Prazdroj boosts in-store sales with Adform DOOH

Plzeňský Prazdroj drives incremental sales in March and April with Adform

Plzeňský Prazdroj, a major Czech brewer, sought to bring digital precision to the traditional out-of-home (OOH) advertising landscape. Their challenge was to move beyond static audience data and inflexible buying models to achieve smarter targeting and measurable results for their in-store digital OOH (DOOH) campaigns. They partnered with vendor Adform and its programmatic platform to address this.

Adform implemented a solution leveraging Version 3's AI technology to activate in-store screens across the COOP retail network. This enabled precise, real-time audience targeting and measurement. The results were clear incremental growth in both sales volume and value, with the campaign's impact directly proven by tracking sales data in DOOH-enabled stores. Adform delivered measurable proof that the ads drove consumer action at the point of sale.

Plzeňský Prazdroj