Case Study: Pilsner Urquell achieves brand-safe reach on CTV with Adform

Pilsner Urquell boosts CTV brand safety with Adform after 9 PM placements

Pilsner Urquell, a globally recognized beer brand, faced the challenge of reaching its audience in the Czech Republic as viewers migrated from traditional television to Video on Demand platforms. They needed to maintain premium visibility on large screens while ensuring their ads were not seen by children. Partnering with vendor Adform, they sought a programmatic Connected TV (CTV) solution.

Adform leveraged its programmatic CTV inventory alongside a network of premium publishers to deliver high-quality ads on TV screens. The solution provided precise control, using contextual targeting and restricting placements to after 9 PM to ensure a brand-safe environment. This strategy successfully captured key streaming audiences, achieving a high average video completion rate and ensuring all ads were served in Full HD quality or higher.

Pilsner Urquell