Case Study: Otrium achieves profitable omnichannel growth with Adform

Otrium boosts new customers and brand searches with Adform

Otrium, a fast-growing online outlet platform for designer fashion, faced challenges in scaling profitably. Their heavy reliance on lower-funnel performance marketing led to rising costs and fragmented measurement, while competitors invested in brand building. They needed a unified strategy and partnered with Adform, using its omnichannel DSP as their central activation platform.

The solution implemented by Adform centralized activation across digital audio, video, display, and DOOH, enabling holistic frequency control and transparent, impression-level data flows. This provided the measurable backbone for a balanced brand and performance strategy. As a result, Otrium saw an increase in new customers versus the previous year, a significantly higher share of new customers from branding channels, and a major lift in brand searches.

Otrium