Case Study: Mercedes-Benz achieves greater incremental reach with Adform CTV

Mercedes-Benz boosts CTV reach with Adform’s higher OTS score in Belgium

Mercedes-Benz, in partnership with their agency PHD, sought to launch a targeted Connected TV campaign in Belgium to capitalize on interest around the Brussels Motor Show. Their challenge was a lack of local CTV inventory knowledge and availability from their existing DSPs. They partnered with vendor Adform to leverage its DSP and expertise.

Adform provided its DSP to integrate with local CTV inventory sources and offered comprehensive local support in Belgium. This solution enabled Mercedes-Benz and PHD to execute a highly focused campaign. The result was a higher-than-average opportunity-to-see score, maximizing incremental reach within their target audience.

Mercedes-Benz