Case Study: Martini Media achieves record CTV performance for a luxury brand with Adform

Martini Media launches record CTV campaign with Adform, hitting 97%+ VTR and 98%+ VCR

Martini Media, a US marketing agency, partnered with Adform to launch a Connected TV (CTV) campaign for a luxury brand. The challenge was to activate the campaign on a tight timeline under strict brand-safety restrictions and extensive targeting requirements, including reaching a premium audience of men aged 28–40 with high household incomes. Previous partners had struggled to achieve this.

Adform built a curated CTV supply strategy that balanced scale with precision, incorporating multiple brand-safety measures like DoubleVerify and custom inclusion lists. The solution successfully launched on time and delivered the full budget. As a result, Adform outperformed all other partners, achieving record video completion rates (VCR) and view-through rates (VTR) that exceeded the benchmarks of 97% and 98% on premium environments like Paramount+.

Martini Media