Case Study: Martini Media achieves transparent, brand-safe CTV performance with Adform

Martini Media boosts CTV video completion rate with Adform

Martini Media, working on behalf of a luxury fragrance brand, needed a partner to execute a high-quality Connected TV (CTV) campaign to elevate brand awareness during a key gift-giving season. Their challenge was to find a platform that could guarantee premium, brand-safe placements while providing full transparency into the media execution without sacrificing scale. They turned to Adform for its CTV solution.

Adform implemented a curated CTV supply strategy across premium streaming environments, using a multi-layered audience approach to reach the brand's target consumers. The solution provided Martini Media with full visibility and control through a single dashboard. Adform's campaign optimization resulted in a strong video completion rate (VCR) with week-over-week growth, consistent pacing, and zero delivery interruptions for the luxury brand.

Martini Media