Case Study: Laško achieves 96.45% listen-through rate with Adform's Spotify audio campaign

Laško boosts Spotify listen-through rate to 96.45% with Adform

Laško, an iconic Slovenian beer brand from the Heineken Group, sought to celebrate its 200th anniversary by cutting through media noise to honor its heritage and engage both loyal fans and younger generations. The brand partnered with vendor Adform and its omnichannel DSP to activate a programmatic audio campaign on Spotify, aiming to deliver an authentic message with data-driven precision.

Adform's solution utilized a Spotify private deal within its DSP, providing greater budget flexibility without a high minimum spend and enabling real-time optimization. This approach delivered an exceptional listen-through rate of 96.45%, demonstrating that audiences were highly engaged with the campaign's content from start to finish.

Laško