Case Study: Kronans Apotek achieves precise 60+ reach and frequency control with Adform ID Fusion

Kronans Apotek boosts precise reach for 60+ audiences with Adform

Kronans Apotek, a Swedish pharmacy retailer, faced the challenge of reaching its target audience of people aged 60+ at scale amid third-party cookie limitations and a fragmented ID landscape. They needed to drive reach across devices and cookieless environments while maintaining tight frequency control. To address this, they partnered with vendor Adform and used its ID Fusion product.

Adform implemented a solution using ID Fusion to unify disparate identifiers, enabling deduplicated reach and consistent frequency control across all environments. By combining premium inventory with first-party publisher data, the campaign achieved precise coverage with minimal waste. The result was high-quality reach among the target 60+ audience while maintaining a high addressable rate.

Kronans Apotek