Case Study: KFC achieves weather-relevant DOOH efficiency with Adform

KFC boosts weather-targeted DOOH relevance with Adform as ads run only above 20°C in Prague

KFC, working with their agency PHD, faced the challenge of making their Digital Out-of-Home (DOOH) campaign for milkshakes more relevant and efficient. Their specific goal was to promote the product primarily during hot and sunny weather in Prague, requiring a unique Real-Time Bidding strategy that could integrate weather data.

Using Adform's omnichannel media buying platform and API, a solution was implemented where a script downloaded live weather data to trigger the DOOH ads only when temperatures exceeded 20 degrees Celsius. This innovative approach by Adform resulted in significant efficiency savings for KFC by ensuring ads were only shown during optimal weather conditions, making the campaign more contextually relevant to the audience.

KFC