Case Study: Kaufland launches Czech Republic’s largest CTV campaign with Adform

Kaufland reaches users with 98% completion rate using Adform

The customer, Kaufland, faced the challenge of promoting a new weekly offer and wanted to expand into the Czech Republic's booming connected TV (CTV) market beyond its existing banner and linear TV campaigns. The global agency OMD, working for Kaufland, partnered with the vendor Adform to leverage programmatic CTV advertising.

Adform provided its omnichannel platform and direct SSP integration with the prima+ service, enabling the launch of a pioneering programmatic CTV campaign. This solution resulted in the largest CTV campaign in the Czech Republic, achieving a 98% completion rate and an efficient cost-per-thousand completed views, which extended Kaufland's TV advertising reach with unprecedented engagement.

Kaufland