Case Study: innogy Improves Ad Viewability with Adform FLOW

Innogy boosts ad viewability with Adform

The customer, innogy, a leading Czech energy company, faced the challenge of low ad viewability and sought to improve it to meet industry-wide standards. To address this, they partnered with the vendor Adform and utilized its FLOW platform.

Adform's solution involved using the FLOW platform to carefully manage block lists, which allowed innogy to review its inventory and block poor-performing publishers. This strategy successfully drove viewability for the company's brand awareness campaigns.

Innogy