Case Study: IKEA Switzerland achieves multilingual, automated full-funnel ad performance with Adform DCO

IKEA Switzerland boosts online ROI with Adform's automated DCO campaign

IKEA Switzerland faced the challenge of effectively marketing in a multilingual country where producing individualized ads for diverse target groups was extremely time-consuming and expensive. They also needed the ability to quickly react to constantly changing product availability and prices to ensure their ads remained up-to-date. To address this, they partnered with Adform to use its Dynamic Creative Optimization (DCO) solution.

Adform implemented a cross-funnel DCO campaign that used website tracking to automatically serve users ads in their preferred language and based on their individual interests. This solution saved a huge amount of resources, resulting in a measurable reduction in costs for ad production and a significant increase in time saved through automation. Most importantly, the campaign drove a substantial increase in online ROI compared to the previous year's efforts for IKEA Switzerland.

IKEA Switzerland