Case Study: Hyundai reduces campaign carbon emissions with Adform

Hyundai reduces campaign carbon emissions with Adform while improving CTR

Hyundai, a global car manufacturer, sought to align its advertising practices with its broader vision of achieving carbon neutrality by 2045. The challenge was to reduce the carbon emissions of its "Progress Story Brand 3.0" campaign without compromising on media quality or key performance indicators. To address this, Hyundai partnered with vendor Adform to utilize its Carbon Reduction Feature powered by Scope3.

Adform's solution was a simple toggle in its platform that automatically scored media owners on their carbon footprint and omitted the highest emitters from the campaign. The implementation was a success, resulting in a campaign with lower carbon emissions, a higher click-through rate, and better viewability compared to a control campaign. Adform provided Hyundai with an effective way to reduce its advertising carbon footprint while also improving performance.

Hyundai