Case Study: Heineken achieves high-impact DOOH reach and cost efficiency with Adform

Heineken reaches hundreds of thousands with Adform’s DOOH campaigns

Heineken Poland, working with its agency Starcom, faced the challenge of building community engagement around major events like Euro 2024 and a Taylor Swift concert through timely and strategically placed out-of-home (OOH) advertising. They needed a highly effective and precisely-targeted digital OOH (DOOH) solution that was cost-efficient and provided full control over the campaign. To solve this, they partnered with Adform for its omnichannel advertising platform.

Adform provided the solution by leveraging its platform's wide availability of DOOH placements, real-time reporting, and smart scheduling. This allowed Heineken to execute targeted ads that appeared at the most impactful moments and locations. The campaign successfully reached hundreds of thousands of engaged consumers and achieved approximately 30% savings in campaign value, fulfilling Heineken's ambitions.

Heineken