Case Study: Haufe Akademie achieves CTV retargeting success with Adform

Haufe Akademie re-engages hundreds of thousands with Adform CTV retargeting

German professional development specialists Haufe Akademie faced the challenge of effectively retargeting viewers of its connected TV (CTV) ads across their other devices. This was difficult due to the lack of consistent identifiers and clickable elements in CTV environments, which limited addressability and engagement measurement. They worked with vendor Adform to find a solution.

Adform implemented its ID Fusion technology and full-stack platform to link CTV identifiers to other devices within the same household. This solution enabled Haufe Akademie to seamlessly retarget its CTV audience on desktop, laptop, and mobile, successfully re-engering hundreds of thousands of users. The campaign comfortably achieved all its KPIs, including its click-through rate and video completion rate goals.

Haufe Akademie