Case Study: GameStop drives store visits with Adform and Adsquare

GameStop boosts store visits during Black Friday with Adform

GameStop, a leading video game retailer, faced the challenge of driving in-store traffic for a Black Friday sale campaign while also navigating the industry's move away from third-party cookies, which threatened personalized advertising. Their agency, Digital Angels, partnered with the vendor Adform to find a solution using its ID Fusion technology.

Adform's solution integrated with AdSquare to leverage geo-contextual data for targeting users near store locations and measuring foot traffic. Using Adform's ID Fusion, the campaign successfully reached users on browsers without third-party cookies. This strategy resulted in a significant increase in store visits during the Black Friday period, an uplift in click-through-rate against the country benchmark, and a strong conversion rate from ad exposure to store visit.

GameStop