Case Study: Enpara achieves higher app activation efficiency with Adform Audience Manager

Enpara improves activation efficiency with Adform’s Audience Manager

Enpara, a leading branchless digital banking platform in Turkey, faced the challenge of moving beyond simply acquiring app installs to instead focus on finding users more likely to activate within their app. They partnered with Adform and its Audience Manager product to address this performance challenge, which required more precise audience modeling to scale efficiently while avoiding low-quality traffic.

Adform implemented a solution using its Audience Manager to build a Lookalike audience from conversion signals, allowing Enpara to identify and target higher-intent users. This shift to an event-based optimization model resulted in a lower eCPA, a higher conversion rate, and higher viewability, creating a more scalable and efficient model for meaningful user acquisition.

Enpara