Case Study: ČSOB reaches high-value TV audiences with Adform and Tivio Studio

ČSOB reaches 3 million households with Adform for programmatic linear TV

Československá obchodní banka (ČSOB), a leading Czech financial institution, faced the challenge of launching a new account for a younger, university-educated demographic. They identified television as a key channel and sought to explore how connected TV could play a pivotal role. To achieve this, they partnered with vendor Adform and its technology platform.

The solution implemented by Adform, in partnership with Tivio Studio, enabled ČSOB to programmatically purchase advertising on premium linear TV channels for the first time in the Czech Republic. This advanced targeting allowed them to efficiently reach high-value audiences, achieving an excellent average video completion rate and reaching over three million households with high-definition video quality.

Československá Obchodní Banka (csob)