Case Study: Budweiser Budvar boosts UK brand awareness with Adform’s DOOH Planner

Budweiser Budvar boosts UK awareness with Adform’s DOOH Planner across London and Manchester

Budweiser Budvar sought to strengthen its presence in the competitive UK beer market but found that traditional out-of-home media buying lacked the flexibility and transparency needed for a dynamic campaign. Their challenge was to efficiently build awareness in key cities like London and Manchester with a solution offering real-time optimization and full reporting. They partnered with Adform and its media agency Digiline to use the Adform DSP and its dedicated DOOH Planner tool.

The solution involved using Adform's technology to activate a programmatic DOOH campaign, securing premium digital screen placements through Framen and VIOOH. Time-based targeting was used to show ads during key evening hours. This approach, powered by Adform's planning and optimization capabilities, successfully built broad awareness, delivering strong visibility and measurable reach across the targeted locations.

Budweiser Budvar