Case Study: Breuninger achieves measurable cross-screen performance from CTV with Adform

Breuninger turns CTV attention into performance with Adform

The German premium fashion and lifestyle retailer Breuninger partnered with Adform to address the challenge of connecting their CTV storytelling with measurable performance. They needed a privacy-ready solution to retarget audiences exposed to their non-clickable CTV ads across other devices and formats without losing control over frequency and reach due to fragmented buying and the limited use of cookies.

Adform implemented its ID Fusion solution to bridge CTV prospecting with cross-screen retargeting. The solution recognized household devices to re-engage viewers across display and online video in cookieless environments. This approach translated CTV's branding power into a performance engine, driving conversions from exposed users while maintaining disciplined frequency control and transparent reporting.

Breuninger