Case Study: BMW South Africa boosts December sales with Adform’s omnichannel platform

BMW South Africa boosts December sales with Adform and a 3-month payment holiday

BMW South Africa faced the challenge of promoting a special payment holiday offer for new vehicle purchases during the financially stressful December period. The goal was to effectively communicate this deferred payment plan across multiple channels to maximize reach and engagement. They partnered with Adform to leverage its omnichannel capabilities for this campaign.

Adform implemented an integrated omnichannel campaign using mobile, desktop, Connected TV, Digital out-of-Home, and Audio, launching after Black Friday to capture holiday shopping interest. This solution ensured BMW's message reached a wide audience cohesively. As a result, BMW South Africa experienced a successful campaign that increased new vehicle sales from the start of the campaign through the end of December 2023.

BMW South Africa