Case Study: Big Shock! achieves incremental reach in a cookieless future with Adform's ID Fusion

Big Shock! expands incremental reach with Adform's ID Fusion

Big Shock!, a prominent energy drinks brand in the Czech Republic, faced a challenge as the cookies they relied on for retargeting participants in their successful activation campaigns were becoming obsolete. They needed a future-proof solution to maintain effective targeting. Partnering with vendor Adform, they sought to leverage the Czech ad ID and Adform's ID Fusion solution to navigate this cookieless future.

Adform implemented a solution that began by collecting first-party Czech ad IDs from the brand's website. After initial testing, they activated their ID Fusion tool, which connected multiple identifiers to significantly expand audience reach across the open web. This innovative approach allowed Big Shock! to achieve a substantial incremental reach in their campaign, delivering measurable results and setting a new standard for effective advertising without cookies.

Big Shock!