Case Study: BCR achieves stronger youth engagement with Adform's programmatic LIVAD campaign

BCR launches Romania’s first programmatic LIVAD campaign with Adform

BCR, one of Romania's leading banks, faced the challenge of building authentic engagement and brand awareness among younger audiences who are highly active in gaming and live streaming environments. To address this, they partnered with their programmatic vendor, Adform, and its omnichannel DSP to reach these users at scale and programmatically.

The solution implemented by Adform was a fully programmatic omnichannel campaign that included a first-of-its-kind LIVAD activation for the market. This placed BCR's rich media creatives within live gaming streams, sparking authentic conversations and organic word-of-mouth. The campaign delivered outstanding engagement results, including a high number of completed views and hours of watch time, successfully meeting the young audience in their favorite digital environment.

BCR