Case Study: Audi Czech Republic boosts user attention with Adform Video DCO

Audi Czech Republic generates 34 video variants with Adform Video DCO

Audi Czech Republic, an automotive brand, sought to enhance its programmatic campaign performance by understanding how different creative formats influenced audience attention. The challenge was to scale video creative optimization efficiently without increasing production time and cost. Partnering with vendor Adform and using their Video DCO product, Audi aimed to test multiple creative variations under a consistent measurement framework alongside its media agency, Omnicom Media Group Czech.

Adform implemented a dynamic creative solution that automatically combined approved assets to generate 34 unique video variations for A/B testing. This approach, integrated with Amplified for consistent attention measurement, allowed the campaign to be optimized toward the highest-performing combinations. Adform's solution delivered above-average results, particularly in measured user attention, successfully identifying which creative variations most effectively captured audience interest.

Audi Czech Republic