Case Study: Audi reduces digital advertising CO2 emissions with Adform and Scope3

Audi cuts ad CO2 emissions by 30% with Adform

Audi Czech Republic, in partnership with PHD Czech, sought to reduce the carbon emissions of its digital banner campaigns promoting its e-tron series without negatively impacting performance KPIs like click-through rates. They partnered with the vendor Adform and its FLOW platform, which was integrated with Scope3 data, to address this challenge.

Adform implemented a solution using its Scope3 integration to identify and dynamically exclude high-emitting domains. This optimization reduced campaign emissions by 42% compared to a control group and by 62% compared to the market average, all while maintaining performance. Adform's solution successfully allowed Audi to pursue a more sustainable programmatic advertising approach.

Audi