Case Study: A.S.Adventure reduces carbon emissions with Adform and Scope3

A.S.Adventure cuts programmatic carbon emissions with Adform and boosts local reach

a.s.adventure, a prominent Belgian outdoor apparel retailer, faced the challenge of reducing the substantial carbon emissions generated by their programmatic advertising campaigns, an issue not traditionally prioritized by the media industry. They partnered with vendor Adform to utilize its carbon reduction feature powered by Scope3 within the Adform FLOW platform to address this.

The solution implemented by Adform enabled a.s.adventure to track, report on, and actively lower the carbon footprint of their digital campaigns. This resulted in a significant reduction in carbon emissions on their DCO campaigns, while also successfully directing more traffic to local .be websites and large premium publishers, with no negative impact on performance.

A.S.Adventure