Case Study: Truprint achieves 100% higher conversion and 163% higher engagement with Adestra automation

Truprint improve customer experience and double their conversion rate with automated programs

Truprint, a retail brand known for photo prints and personalized gifts, needed to improve its customer journey by reducing drop-off between registration and first order, increasing repeat purchases, and cross-selling higher-value products. Truprint partnered with Adestra, using automated email and lifecycle marketing programs to address these challenges.

Adestra helped Truprint design and implement welcome, first-order activation, post-purchase nurture, and winback journeys through MessageFocus Automation Program Builder. The result was 163% higher engagement and a 100% higher conversion rate versus standard promotional campaigns, plus a 64% revenue uplift in the first month after expanding the winback series.

Truprint