Case Study: TheMediaBriefing achieves 40:1 ROI with Adestra

TheMediaBriefing achieve 40x ROI with multi-channel approach

TheMediaBriefing, an events company, sought to significantly increase delegate revenue and European attendance for its Digital Media Strategies Conference with a limited budget. They partnered with email marketing vendor Adestra, utilizing their campaign creation and design services, to overcome the challenge of effectively communicating the event's value to media professionals.

Adestra's solution involved a content-led, multi-channel strategy. This included creating mobile-responsive email templates, publishing speaker interviews, and coordinating social media to maximize touchpoints. The results were exceptional: a 161% year-on-year increase in delegate revenue, a 74% rise in European attendees, and a remarkable 40:1 return on investment for TheMediaBriefing.

TheMediaBriefing