Case Study: ASCPA improves email marketing efficiency and engagement with Adestra

The ASCPA’s struggle was real enter HighRoad Solution and Adestra

ASCPA, the Arizona Society of Certified Public Accountants, needed an easier, more secure email marketing solution that would let its remote team create mobile-responsive campaigns in-house instead of relying on constant agency support. The organization turned to Adestra, with HighRoad Solution helping guide the transition.

Adestra, implemented by HighRoad Solution, delivered flexible templates, automation, and an intuitive email editor in just six weeks. As a result, ASCPA gained independent control of email marketing, cut email creation time by an estimated 50%, and increased open rates from 28% to 33%.

ASCPA