Case Study: PetsPyjamas achieves a 1000% increase in revenue per email with Adestra

Tailored welcome program achieves tenfold increase in revenue per email for pet retailer PetsPyjamas

PetsPyjamas, a pet retail and lifestyle website, wanted to turn new email sign-ups into long-term customers by personalizing its welcome experience and capturing pet data for more relevant messaging. The team also needed to encourage subscribers to complete their Pet Profile and better showcase their products, holiday offerings, and PetPoints rewards program.

Using Adestra’s Automation Program Builder, PetsPyjamas rebuilt its welcome journey into multiple targeted email paths based on customer source and behavior. Adestra helped deliver breed-specific and segment-based messaging, resulting in a 50% increase in open rates, a 29% click-to-open rate, and a 1000% increase in revenue per email, while also improving insights into partner performance and customer interests.

PetsPyjamas