Case Study: Serious Sport achieves higher repeat purchases with Adestra

Serious Sport Drives Engagement And Conversions With Uniquely Personalized Product Recommendations

Serious Sport, the UK’s number one personalized sports clothing company, wanted to encourage repeat purchases from recent customers but needed a way to coordinate customer data, product recommendations, stock levels, pricing, and availability. They worked with Adestra and its Professional Services Team, using an automated post-purchase cross-sell email program to deliver personalized offers based on recent purchases.

Adestra helped Serious Sport combine data into an XML-powered recommendations email featuring three tailored products with the customer’s club name and logo. The program delivered strong results, including a 59% average open rate, a 9% average click-to-sale rate, and an average order value of £55, representing a 146% uplift on their campaign average.

Serious Sport