Case Study: Intent Media achieves fully automated email campaigns with Adestra

Saving Time with the Messagefocus API

Intent Media, a publishing company, needed to automate email marketing after a business acquisition dramatically increased its workload. To manage more titles without adding staff, it turned to Adestra and the MessageFocus API, using content automation to reduce manual effort and streamline campaign production.

Adestra integrated Intent Media’s website with the MessageFocus API to automate data transfer from CRM and to build and launch email campaigns through campaign management features. The result was a fully automated email campaign creation process with no increase in resources, faster send speeds, eliminated send failures, and higher engagement through more timely content and improved click-through rates.

Intent Media

Stuart O’Brien

Online Content Manager