Case Study: River Street Events boosts email engagement with Adestra

River Street Events achieve outstanding results with improved email design, continuous testing and optimization

River Street Events, which manages major UK consumer events such as the BBC Good Food Shows and BBC Gardeners’ World Live, faced declining email performance in a competitive events market where email drives ticket sales. After moving to Adestra, the team wanted to boost engagement, improve targeting, and reverse the downward trend in opens and clicks.

Adestra implemented mobile-responsive email templates, streamlined data integration for better segmentation, and introduced continuous testing and optimization. The results included a 16% increase in open rates, a 23% increase in click-through rates, and a 400% lift in clicks for video-content campaigns; importantly, every click was worth an average of £6.29 in ticket sales, showing a clear commercial impact.

River Street Events