Case Study: Rapid Electronics achieves higher traffic, revenue, and lower dormancy with Adestra

Rapid Electronics drive traffic and revenue with 8-stage welcome programme

Rapid Electronics, one of the UK’s leading distributors of electronic components and electrical products, needed to grow online revenue and reduce customer dormancy while standing out from competitors with bigger product catalogues. The company also wanted to better showcase its website features and customer service offering. It used Adestra’s Automation Program Builder to improve its welcome email journey.

Adestra helped Rapid Electronics expand its welcome email into an eight-stage programme with short, focused emails sent weekly to introduce key website features, quote services, and support resources. The results were strong: the programme delivered a 27% average open rate, peaked at 34% on the second email, and reduced customer dormancy by 20%.

Rapid Electronics