Case Study: Principality Building Society achieves 2,500 new leads with Adestra

Principality Generated 2,500 New Leads From A Single Responsive Campaign

Principality Building Society wanted to grow its insurance and mortgage database by making its sign-up process easier across print and email campaigns. Working with Adestra and its Mobile Email Form Builder, the customer needed a simple, responsive form that could be accessed and completed easily on any device.

Adestra helped Principality Building Society create a competition-led campaign that directed users from QR codes and email to a mobile-optimized data capture form. The result was 2,500 new leads, a 50% click-to-open rate, and a 25% submission rate, outperforming the industry average.

Principality Building Society