Case Study: Last Word Media achieves up to 56% higher email engagement with Adestra

Personalized emails drive up to 56% improvement in engagement for Last Word Media

Last Word Media, a London-based independent financial media solutions provider, sought to improve email engagement and increase website traffic from its email campaigns. They engaged with Adestra to better understand their audience and create more personalized, relevant content to enhance the reader experience and maintain their leadership in the industry.

Adestra’s solution involved a strategic data-cleansing process, updating online forms, and implementing personalized email templates for tailored content like subject lines. This was supported by a new preference center to give recipients more control. The partnership with Adestra yielded significant results, including a 25% year-over-year uplift in average newsletter click-to-open rates and a 56% increase for event emails. Most notably, the proportion of web traffic originating from email grew from 39.8% to 57.2% over a three-year period.

Last Word Media