Case Study: Parkinson’s UK achieves higher engagement and donation journey automation with Adestra

Parkinson’s UK rethinks their audience engagement with fully-automated customer journeys

Parkinson’s UK, a charity supporting those affected by the disease, faced a challenge in managing its over 200,000 email subscribers. With communications spread across four different email service providers, the process was manual and inefficient, leaving no time for data analysis and leading to a generic "batch and blast" approach. They sought to implement a new ESP and automate their customer journeys to gain crucial insights and improve engagement.

The charity partnered with Adestra as their single ESP platform. Adestra provided a multi-layered account structure for brand consistency, mobile-optimized templates, and vital automated programs, including a donor journey. The results were significant, with the automated donation journey achieving a 75% average open rate. This automation also created major cost-efficiencies by saving the marketing team considerable time during their busiest periods.

Parkinson’s UK