Case Study: Parkinson’s UK achieves 94% higher online revenue with Adestra

Parkinson’s UK hits record online sales by using purchase history to segment its audience

Parkinson’s UK worked with Adestra to improve its Christmas email campaigns and increase revenue through its online shop. The charity needed a more relevant, engaging approach to email marketing, moving away from a broad “load and blast” strategy and better segmenting audiences based on purchase history to support the most important trading period of the year.

Adestra helped Parkinson’s UK segment contacts into targeted groups and send tailored email journeys promoting products such as Christmas cards. The results were strong: a 94% year-over-year increase in revenue, higher overall engagement, and open rates rising by 5% to 39% versus the previous quarter, showing the impact of more personalized messaging from Adestra.

Parkinson’s UK