Case Study: OECD achieves faster campaign creation and 93% lower bounce rates with Adestra

OECD‘s streamlined campaign creation enhanced results and database health

OECD, the organization that helps governments share solutions and analyze global trends, was struggling with inconsistent email branding across more than 20 newsletters, limited insight into ROI, and weak data management. It needed a flexible, responsive template and a simpler way for staff to create campaigns without HTML knowledge, and it turned to Adestra and its Email Editor and digital design support.

Adestra worked with OECD through a customer success workshop and built a responsive modular template, while also helping improve list growth, data management, and testing. The result was a major efficiency gain: campaign creation time dropped from a week to just over a day, open rates increased by seven percentage points, and bounce rates fell by 93%, giving OECD more time to focus on strategy and optimization.

OECD