Case Study: Beachcomber achieves a 15% increase in email-driven web traffic with Adestra

New Welcome Program Drives 15% Increase in Email-Driven Web Traffic

Beachcomber, a travel brand, wanted to improve its welcome emails by moving from a single triggered message to a trackable welcome series that could better nurture new subscribers. The company also needed clearer reporting to understand subscriber engagement and interests. Adestra’s Automation and Reporting tools were used to support this goal.

Adestra’s Professional Services team built an embeddable signup form and connected new subscriber data into MessageFocus, then helped Beachcomber create a three-part welcome series using Automation Program Builder. The result was stronger visibility into performance and engagement, with a 36% click-through rate and a 15% increase in email-driven web traffic. Beachcomber also gained individual-level reporting and is now using behavioral data to personalize future emails.

Beachcomber