Case Study: Future PLC achieves a 500% increase in click-through rate with Adestra

New Mobile-Responsive Modular Template Delivers 500% Increase In Click-Through Rate For Future Publishing

Future PLC, an international publishing and media group, partnered with email marketing vendor Adestra to address a significant challenge. They needed a new mobile-responsive email template that was both instantly recognizable for their brand and highly engaging to boost event ticket sales. The template also had to be flexible enough for various content types and simple enough for any marketer to use without needing HTML expertise.

Adestra implemented a solution using their Email Editor, which allowed for the creation of modular, pre-coded layout blocks. This enabled the Future team to quickly build campaigns that were fully responsive across all devices. The result was a dramatic 500% increase in click-through rates and a significant reduction in campaign creation time down to just 10 minutes. The success of the template led to its adoption across multiple brands within the company.

Future PLC