Case Study: Media 10 Limited streamlines event email campaigns with Adestra's Email Editor

Media 10 Empower The CDW’s Marketing Team Using Adestra’s Email Editor

Media 10 Limited, the UK media and events company behind Clerkenwell Design Week, needed a faster way to create and send event emails. Its in-house studio previously built bespoke HTML emails, which slowed down the marketing team and made it difficult to make timely updates during the show, especially since many subscribers viewed emails on mobile devices. Media 10 Limited turned to Adestra and its Email Editor to simplify the process.

Adestra helped Media 10 Limited create a custom modular email template for CDW with support from Adestra’s Digital Design team, ensuring it matched the event’s branding and worked across email clients. The marketing team gained direct control over content and imagery, enabling them to send emails live from the event for the first time. Results were strong, with one email achieving a 25% open rate, 48% of opens coming from mobile, and 13% of openers clicking through; Media 10 has since rolled out Adestra’s Email Editor across six shows.

Media 10 Limited