Case Study: Mango Bikes achieves 2337% ROI with Adestra email automation

Mango Bikes Achieves a 2337% ROI From a Lifecycle Email Campaign

Mango Bikes, a retail cycling brand, wanted to boost repeat sales by encouraging customers who had bought a bike in the previous year to purchase accessories or upgrade components. Adestra supported the campaign through email automation, helping Mango Bikes target the right customers with a highly relevant message tied to the “birthday” of their bike.

Adestra and its agency partner toinfinity used customer purchase data to trigger a recurring automated email campaign in MessageFocus. The result was a 56% open rate, 22% click-to-open rate, three times better engagement than non-segmented emails, and a 2337% ROI for Mango Bikes.

Mango Bikes