Case Study: NakedWines.com achieves higher conversion and customer engagement with Adestra

Life’s too short to drink a wine that’s not for you NakedWines.com’ highly personalized emails

NakedWines.com, an online subscription wine retailer operating in the UK, US and Australia, wanted to extend its highly personalized customer experience into email while managing complex data and system integrations at scale. The company worked with Adestra to add tailored product recommendations to its email program and improve engagement, loyalty, and customer satisfaction.

Adestra supported the build of personalized recommendation emails using an XML feed, automated campaigns, and dynamic content based on customer data. The result was stronger performance than previous wine promotions, including a 5.2% increase in site conversion from click-throughs, a 7.2% increase in total order conversion, a 40% conversion rate, and a 7.9% increase in gross profit per customer.

NakedWines.com