Case Study: Last Word Media achieves 40% higher open rates with Adestra

Last Word’s Move to Adestra Sets the Foundations of First-Person Marketing

Last Word Media, an independent financial media solutions provider, was struggling with inconsistent email branding, non-mobile-friendly templates, and fragmented event data managed in spreadsheets. The company needed a centralized way to manage data and send more personalized campaigns, and turned to Adestra for help with email marketing and data management.

Adestra implemented modular, mobile-responsive templates, created individual workspaces for brands, and integrated Last Word Media’s CRM with MessageFocus to centralize data and automate updates from website activity and preference data. As a result, campaign creation time dropped by several hours, subscriber control improved through a preference center, and open rates rose by 40% year over year, with click-throughs up 7%.

Last Word Media