Case Study: Kano achieves 93.6% YoY uplift in site registrations with Adestra

Kano Street Art Competition cross-channel campaign drives awareness and generates 93.6% YoY uplift in site registrations

Kano, the computer-anyone-can-make brand, wanted to raise awareness of coding, Kano World, and its products while recruiting new users to register and engage children, parents, and educators ahead of the Christmas season. Working with Adestra, Kano used email and cross-channel marketing to support a Street Art Competition and drive interest in its community and mission.

Adestra helped Kano deliver a segmented, cross-channel campaign with teaser and live emails, social promotion, influencer support, and A/B testing to optimize subject lines and landing pages. The campaign generated 5,807 competition entries, 4,163 Kano World account creations, and a 93.6% year-over-year uplift in registrations, while influencer activity drove 338k views and strong engagement gains.

Kano